Architectural Rendering Frequently Asked Questions

An architectural rendering is a depiction of a building or some other structure that is currently in the design process. It takes the form of a still image or a movie showing what the building or structure will look like when completed. A skillfully made rendering will not only show the structure but the activity that surrounds it such as shoppers entering a store, pedestrians walking by, cars, trees and flowers.

Architectural renderings are most often used by architects, engineers, and real estate developers but their wider audience includes just about everybody. A developer building a theme park for instance may use renderings to entice eventual customers to the venue. The same is true for sports arenas, shopping malls, and even residential property. Architects and engineers use renderings to showcase their designs to potential and existing clients.

While CAD drawings are descriptive, a well-done rendering captures the imagination of the prospective client creating an emotional response that makes a design come to life.

The cost of an architectural rendering depends on the scope of the project. Rendered images can range from a few hundred dollars for a simple interior room to $2500+ for large projects such as multi-building residential projects, office buidings or hotels. Renderings of high-rise buildings can range from $5,000-10,000 or more typically involving several views.

Animations normally require more up-front preparation, but with some of the new real-time software can be produced for a fraction of the same archviz animation just a few years ago. Flyovers and walk-throughs are the wave of the future and can now find their way into even a modestly budgeted marketing plan.

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